![]() ![]() It should also be mentioned that McDonalds employs several marketing strategies. This diversity has allowed the company to expand to over 35,000 restaurants globally. In Germany, they trade in sell beer while those in New Zealand deal in meat pies. ![]() In Asia, for instance, McDonald’s franchisees are selling soup. The company allows local franchise to incorporate local tastes and flavours. Other products include breakfast foods and vegetarian food items. The predominant products are hamburgers and chicken sandwiches in addition to soft drinks, salads, and French fries. The company under consideration sells different products to its global customers. In the USA alone, one in every eight employees has worked for McDonalds at one point in time (Thomas & Earl 1995). The corporation’s global presence has led economists to coin the world “McDonaldinazation” in reference to its widespread global presence. The company made a profit of $5.7 billion in 2012 and revenue of $28 billion (Baines, Fill & 8). McDonalds employs different franchise models in different regions. This ownership model allows for versatility in marketing. The corporation runs only 15% of its operations. McDonalds’ development has come from realising franchisees and affiliates to run it. He acquired the restaurant and employed a production line marketing concept to grow it to its current global presence. In 1955, business mogul Ray Kroc joined the restaurant as a franchises agent. ![]()
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